If you are a law firm in Central Florida, you know how competitive the legal market can be. You need to stand out from the crowd and attract more clients to your website. But how can you do that without spending a fortune on advertising?
Local service ads are one of the best ways to boost your online presence and reach more potential clients. Local service ads are a type of online advertising that allows law firms to show up at the top of Google search results when users are looking for legal services in their area.
In this blog post, we will explain how local service ads work, their advantages, and how law firms in Central Florida can make the most of them.
How Local Service Ads Work
Local service ads appear at the top of Google search results before the regular ads, the local map pack, and the organic results. They show the law firm’s name, phone number, rating, location, and a Google-screened badge. Users can click on the ad for more details about the law firm, such as their website, hours, services, and reviews. Users can also call or message the law firm directly from the ad.
Local service ads are pay-per-lead, not pay-per-click. This means law firms only pay when they receive a phone call or a message from a user who is interested in their services. The cost per lead varies depending on the location, the service category, and the competition. Law firms can set a weekly budget and pause or resume their ads at any time.
Local service ads require law firms to pass a background check and get a Google-screened badge. This means law firms must submit their license, insurance, and malpractice information to Google and undergo a business and owner background check. The Google-screened badge indicates that Google has verified the law firm’s qualifications and reputation.
What Are The Advantages Of Local Service Ads
Local service ads have several advantages over other forms of advertising, such as:
- Higher visibility: Local service ads appear at the top of Google search results, which means they have a higher chance of being seen and clicked by users looking for legal services in their area.
- Lower cost: Local service ads are pay-per-lead, not pay-per-click. This means law firms only pay when they receive a qualified lead from a user who is ready to hire a lawyer. This can reduce the cost and increase the return on investment of online advertising.
- More trust: Local service ads require law firms to get a Google-screened badge. This means users can trust that Google has verified the law firm has met its quality standards. This can increase the credibility and conversion rate of the law firm.
How To Make The Most Of Local Service Ads
To make local service ads more effective, law firms should follow some best practices, such as:
- Collecting and responding to reviews: Reviews are a signal that can increase lead production and improve the ranking of local service ads. Law firms should automate the review process and encourage clients to leave feedback on platforms like Google My Business, Top Rated Local, or Justia.
- Responding to lead inquiries quickly: Response time is another signal that can affect the performance of local service ads. Law firms should leverage AI or automation tools to follow up with leads as soon as possible and provide them with relevant information and solutions.
- Optimizing their profile and ad content: Law firms should create a compelling profile and ad content that showcases their expertise, experience, and unique value proposition. They should also use keywords that match the user’s search intent and the legal services they offer.
Conclusion
Local service ads are an excellent opportunity for law firms in Central Florida to grow their business and reach more clients in their local market. They offer higher visibility, lower cost, and more trust than other forms of advertising. By following these tips, law firms can create a thriving local service ad campaign to generate more leads and conversions.
If you need more assistance optimizing your local service ads, contact our team at Majestic Digital Marketing Agency. We are local SEO and PPC specialists. We have helped many law firms in Central Florida improve their online presence, drive more website traffic, and get more cases. We can and will help you achieve your business goals.
Contact Majestic Digital Marketing Agency today for a free consultation and quote.
